Designers Ive and Newson To Hold (RED) Auction in Support of Global Fund The Global Fund

Designers Jonathan Ive and Marc Newson, in collaboration with musician and philanthropist Bono, will organize a (RED) Auction at Sotheby's New York on November 23 in which all proceeds of the sale will be donated to the Global Fund to Fight AIDS, Tuberculosis and Malaria.

Ive and Newson have spent the past year and a half curating the collection, which comprises objects ranging from a telescope to a space suit to a pen to a scooter to contemporary art.

"It is really an incredible collaboration to see two of the most distinct designers of our time who were able to come together," said Oliver Barker, Deputy Chairman, Sotheby's Europe. "It is like a Donatello and Michelangelo meeting point."

About (RED)™

(RED) was founded in 2006 by Bono and Bobby Shriver to engage businesses and people in the fight against AIDS.

(RED) partners with the world's most iconic brands who contribute up to 50% of profits from (RED) branded goods and services to the Global Fund. (RED) Proud Partners include: Apple, Starbucks, Converse, The Coca-Cola Company, Beats by Dr. Dre, Belvedere, Bugaboo, Claro, SAP, Telcel and American Express (UK only). (RED) Special Edition partners include: Shazam, Girl Skateboards, Mophie, FEED, Nanda Home, Bottletop, Tourneau, Fatboy USA, HEAD and TOUS.

To date, (RED) has generated more than $216 million for the Global Fund to fight AIDS, Tuberculosis and Malaria, to support HIV/AIDS grants in Ghana, Lesotho, Rwanda, South Africa, Swaziland, Zambia, Kenya and Tanzania. 100 percent of that money goes to work on the ground -- no overhead is taken. Global Fund grants that (RED) supports have impacted more than 14 million people with prevention, treatment, counseling, HIV testing and care services.

(RED) is a division of The ONE Campaign. Learn more at www.joinred.com.

RED AUCTION MAIN CREDITS
Production Company: Andrew Zuckerman Studio
Director: Andrew Zuckerman
Director of Photography: Shane Sigler
Editor: Jon Fine
Producer: Veronica Madrigal
Producer: Erika Yorio
Assistant Editor: Nick Lerman
Color: Justin Cohen
Sound Mix: Evan Mangiemele, Heard City
Music Supervisor: Jim Black
Design: Gary Butcher
Olly Barker interviewed by: Damani Baker
Music: Plied Sound

Designers Ive and Newson To Hold (RED) Auction in Support of Global Fund
17 Likes	17 Dislikes
930 views views	3,378 followers
Non-profits & Activism	Upload TimePublished on 8 Nov 2013